Campaign Tag Generator
Enter the full URL you need to tag
You must use the fully resolved URL that appears in the browser address bar. Vanity URLs will not work. If you are unsure, enter your URL in your browser, load the page, and then copy/paste the resolved URL from the browser address bar into the field below, removing the "vu" parameter that may be present.
Choose values from drop-down lists
If the Team/Location you are looking for is not listed, please contact the Digital Analytics Team to have it added.
If you do not have an Objective or Campaign, use "_No Objective" or "_No Campaign" values from the drop-down lists.
Add optional variant values
If you have any additional values you want to include in your tag you can manually enter them in the fields below. If you don't have a campaign value, it is recommended to add a variant so that the tag will be unique to your specific use. This might be things like audience, segment, creative, version, topic, etc. Otherwise leave these fields blank.
The URL below is now ready to be used in your marketing materials. It can also be used in a URL shortener such as bit.ly.
Please note that we are moving our campaign tag from "src" to "en_txn1", so the tag below uses "en_txn1." Any links you have created previously with "src" tags will still work! You do not need to update them.